By means of plant breeding, Averis develops potato varieties that are optimally profitable and can be grown sustainably in the Avebe growing area, and provides at least 80% of the seed potato supply to the Avebe growers.

‘Optimally profitable’ means sufficient marketable content that forms the basis for Avebe’s products, the lowest possible input (fertilisation, crop protection, labour, etc.) with the highest and most stable yield, thus maximising the value per hectare of starch potato growing.